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Lawn Squad

A Year of Growth, A Future of Opportunity: Inside Lawn Squad’s 2025 Momentum


February 25, 2026


As a fast-growing lawn care franchise, Lawn Squad delivered an exceptional year in 2025. With rapid systemwide growth, expanded territories across the U.S., and growing industry recognition, the brand continues to stand out as a compelling opportunity for entrepreneurs seeking a scalable, family-friendly home services business. 

Expansion, Performance, and Market Momentum in 2025

Lawn Squad reached impressive milestones in 2025, including: 

  • 19 new deals signed 
  • 20 territories added 
  • 111% year-over-year growth 
  • Expansion into key markets such as North Raleigh, NC; Glenview, IL; North San Antonio & Prosper, TX; St. Augustine & East Jacksonville, FL; South Miami, FL; Central Indiana; Birmingham & Huntsville, AL; Dayton, OH; Chattanooga & Knoxville, TN; Lexington, KY and Richmond West End, VA.

This growth highlights rising demand for professional lawn care services and Lawn Squad’s ability to attract motivated owners looking for a business with repeat customers, strong brand identity, and long-term expansion potential. 

What Sets Lawn Squad Apart in the Lawn Care Industry

Based on imarc research, the lawn care industry is projected to reach USD 488.02 Billion by 2034, growing at a compound annual growth rate of 5.20% from 2026-2034. The lawn care industry continues to thrive as homeowners prioritize curb appeal, property value, and time savings. Lawn Squad differentiates itself with a modern, tech-enabled approach to lawn care and a brand that emphasizes consistency and community trust. 

Key advantages of the Lawn Squad franchise include: 

  • Recurring Service Model – Ongoing lawn treatments create predictable customer relationships 
  • Call Center Support – A centralized call center handles both inbound and proactive outbound customer communications, scheduling, and follow-ups, freeing franchise owners to focus on growth and operations while ensuring a professional experience for customers. 
  • Technology-Driven Systems – Tools that streamline scheduling, communication, and service delivery 
  • Comprehensive Training & Support – Onboarding and ongoing guidance help owners succeed regardless of prior experience 
  • Scalable Territory Growth – Ability to expand within high-demand markets 
  • Portfolio Expansion Opportunity- Lawn Squad can be added to an existing franchise portfolio alongside complementary Authority Brands such as Mosquito Squad Plus, Monster Tree Service, and America’s Swimming Pool, allowing owners to bundle outdoor services, increase package value, and leverage shared infrastructure and local brand presence. 

Lawn Squad Earned National Recognition in 2025 and Beyond 

In addition to its rapid expansion, Lawn Squad earned meaningful industry recognition that reinforces its momentum: 

  • Franchise Dictionary Magazine: Named a 2025 Game Changer, recognizing innovation and growth 
  • 1851 Franchise: Listed among 2026 Fastest Growing Emerging Franchises 
  • Entrepreneur (2026): Officially listed as a Verified Franchise, marking a major milestone for the brand 

These honors underscore Lawn Squad’s rising profile in franchising and its strong foundation for continued growth. 

Inside Ownership: A Franchise Owner’s Perspective

Owning a Lawn Squad franchise is more than lawn care; it’s about building a business that supports family, community, and long-term goals. 

Meet Jessica and John Martinez, owners of Lawn Squad of North San Antonio, TX 

For the Martinezes, franchising with Lawn Squad became an opportunity to work together while building something meaningful for the future. By involving their teenage son in the business, they’ve been able to teach responsibility, leadership, and entrepreneurship firsthand. 

In a recent 1851 Franchise interview, the owners shared how Lawn Squad’s systems and support helped them confidently launch and grow their territory. From training to day-to-day operations, the structure provided allows them to focus on customer relationships and long-term growth, all while creating a family legacy they’re proud of. 

Learn more about their experience and how Lawn Squad’s franchise model supports owners who want flexibility, scalability, and a business they can grow together> 

Why 2026 Is a Strategic Time to Join Lawn Squad

Lawn Squad’s momentum is accelerating into 2026 as demand for professional lawn care services continues to rise nationwide. With established systems, strong brand recognition, and an expanding footprint, the brand is well-positioned for continued growth. 

Top Open Markets Include: 

  • Houston, TX 
  • Austin, TX 
  • Charlotte, NC 
  • Dallas, TX 
  • Northern VA 
  • Denver/Boulder, CO 
  • Nashville, TN 
  • Orlando, FL 
  • Atlanta, GA 
  • Raleigh, NC 

For entrepreneurs seeking a home services business with recurring revenue, strong support, and long-term opportunity, Lawn Squad offers a compelling path to ownership. 

Take the first step today. Explore franchise opportunities with Lawn Squad >